Product-Focused Blog Posts: Brands like Kettle & Fire (recipes) and Cardon (self-care tips) use their blogs to showcase how to use their products in daily life.
Lifestyle Content:Away uses its “Here Magazine” to share travel stories, while Outdoor Voices uses “The Recreationalist” to focus on active, fun, and eco-friendly lifestyles.
User-Generated Content (UGC):Tessemae’s uses customer photos on its site to build trust and demonstrate product usage.
Educational/Expertise Posts:Nike Journal provides training tips and stories, while Bulletproof shares health and wellness content. Vervaunt