- “Last Chance” Urgency: Cherry and Mint uses a dedicated “Last Chance” section on their homepage to highlight items that are on final sale.
- “About Us” Storytelling: The Spice Suite uses their story page to tell the story of the “Spice Girlboss,” including their commitment to hosting Black-owned pop-up shops.
- “Why Buy From Us”: Lamarsa Coffee Machine Company includes a section explaining the benefits of buying from them, such as authorized dealer warranties and expert service
